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Channel: Personal Branding Archives - Sterling Marketing Group
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Turn Your Company Branding From a Noun to a Verb

One of my greatest lessons in company branding happened years ago I went to visit some friends who lived in South Lake Tahoe. As I came over the crest of the hill, the panoramic view opened up before...

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The Ultimate Guide to Personal Branding

Do customers care if their lawyer, doctor, accountant, or the CEO of their utility company has a public personal brand? It turns out they do. Recent research has found that 74% of American consumers...

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What Does It Mean for My Brand to Be AI Ready?

This is the first in a series of posts about how AI is – and will be impacting your personal and business branding. If you still think the coming AI wave won’t Impact you, think again. This article...

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Creating a Powerful Executive Presence

What is Executive Presence? Imagine this. You walk into a business meeting and immediately notice one who exudes confidence, composure, and charisma. Without saying a word, they have captivated the...

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Empowering Branding Strategies for CEOs in 2023 and Beyond

Empowering Branding Strategies for CEOs in 2023 and Beyond As we reach the midway point of 2023, it is crucial to evaluate not just the performance of your company’s brand, but also the resilience of...

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The Ultimate Guide to Personal Branding for CEOs: Tips and Strategies for...

The Ultimate Guide to Personal Branding for CEOs: Tips and Strategies for Success As a CEO, your personal brand matters just as much as the brand of your company. Building a strong personal brand can...

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Why the Economy, AI, and Changing Demographics Make Now the Time to Rebrand

Why the Economy, AI, and Changing Demographics Make Now the Time to Rebrand In today’s rapidly evolving business landscape, companies face numerous challenges and opportunities. One such critical...

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What Exactly is an Executive Coach? A Brief Guide

What Exactly is an Executive Coach? A Brief Guide Last month, I began an engagement for an extensive executive coaching project with a CEO and three of his key executives, who all brought their unique...

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Executive Coaching Pricing in 2024: What to Expect?

Executive Coaching Fees 2024: What to Expect? Executive coaching engagements have become an indispensable tool in business, offering personalized guidance to help leaders maximize their potential,...

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Unveiling the Hidden Benefits of Executive Coaching

Unveiling the Hidden Benefits of Executive Coaching Executive coaching has emerged as a transformative tool for leaders seeking to navigate the complexities of modern business environments. At its...

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